Endorsements
Jennie was chosen as the new model for Chanel Beauty and shot her first pictorial for the brand with Harper's Bazaar Korea as their new muse in January 2018. Jennie became the ambassador of Chanel Korea in June and attended the launch of Chanel's new fragrance "Les Eaux De Chanel" in Deauville, France. She met and interviewed Chanel's House perfumer, Olivier Polge, and shot a pictorial for his new collection of fragrances with Cosmopolitan Korea.
She became a Chanel Global Ambassador in October after establishing a relationship with Chanel Beauty, and attended her first Chanel fashion show as a Korean representative during Paris Fashion Week, sitting in the front row next to Pharrell Williams and Pamela Anderson. In March 2019, the French fashion house official announced Jennie as the Global/House Ambassador of Chanel.
Hera, a South Korean luxury beauty brand owned by Amore Pacific, announced in January 2019 that they had chosen Jennie as their new model due to her "elegant and luxurious image", and confidence. She will represent the brand alongside actress Jun Ji-hyun, as the company aims to expand its target audience through both models. Kim's first advertisement for the brand was in February for the Red Vibe lip series, the sales were five times higher than Hera's previous lip product and due to the growing popularity of the products they are referred to as "Jennie's lipsticks".
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