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PWF Jennie BLACKPINK Promo 35

 

Impact and influence

She is known for her brand recognition and marketing power, having topped "Individual Girl Group Members Brand Power Ranking" consecutively for months, the data is collected and published by the Korean Business Research Institute. In 2018, she ranked second in Most Favourite Idols survey conducted annually by Gallup Korea which involves 1,500 Korean men and women aged 13 to 29 as respondents.

Kim was awarded by Instagram as the "Most Loved Account of 2018" in South Korea, based on the number of views and likes received by Instagram stories and posts shared that year.

Forbes acknowledged Jennie's contribution of "gaining a new foothold in Korea's beauty trends", as one of the reasons why Blackpink ranked topped Forbes Korea Power Celebrity in 2019.

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